Are you looking for new customers for your business? If so, think of coming up with and implementing a SMS marketing campaign. Bulk SMS marketing is a cost-effective way of reaching your prospects with offers for your business. The open rates of SMS messages are over the roof. SMS open rates beats that of email. Therefore, by using bulk SMS marketing, you can reach your audience in a better way than using email.
However, with SMS marketing, you have to convey your message in a short space; 612 characters. To provide value in 612 characters, you have to carefully craft your message. If you craft a very short message, you risk not providing adequate information to your audience. On the other hand, if the SMS is too long, you risk boring your target market. Thus, you should take time to come up with the perfect SMS message for your marketing.
Timing is Key
With bulk SMS marketing, timing is crucial to the success of your campaigns. The best time to send your SMS marketing message will depend with your business. For instance, you may want to drive customers during lunch hours if you are running a restaurant. Thus, the best time to send your message will be just before midday. When sending your SMS messages, make sure they will be relevant to what your audience is doing. For instance, people are usually thinking of where to go for lunch a few hours before midday. Your restaurant can register more customers when you send your SMS messages at that time.
The best time for a bar to send SMS messages would be at the end of the working day. Many people may be thinking of unwinding at the end of a long day at work. As they are trying to figure out what to do, your message on an offer in your bar would make them act. Both you and your customers will benefit from the marketing message. You will make more sales while the people will have a place to go to; your bar.
You should also know the days to avoid sending bulk SMS marketing message. For instance, Mondays are usually a bad day for most businesses. This is because most people are usually busy with work after their weekend. Also, the exact time you send your SMS messages matters. For example, customers are likely to unsubscribe from your messages if you send them SMS texts at 3am.
You can have a successful SMS bulk marketing campaign if you think like a consumer. Send your messages at a time when people are more likely to be receptive to them.
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