Advertising & Marketing

The Beginner’s Guide to Websites

Kaiser AC – Using SEO to Rank Up

There are always potential customers you could tap into everywhere you look and wherever you go. But keep this in mind, these people won’t do business with you regardless of how many they are if they are not aware of your business. Because of this, it is vitally important that you learn how to incorporate SEO to your Kaiser AC or whatever HVAC business you’re running.

Even if you have engaged in all aspects of SEO into your website, ignoring local search engine optimization makes you missed great deal of things in your business. This is mainly because of the reason that local SEO is all about ranking your page on the top of search results in your local area. Nearly half of Google searches are focused on products and services whether you believe it or not.

If you want to drive in more business to your HVAC shop and make sure that your exposure will improve, make sure that your business is taking advantage of local search results.

Number 1. Enlist on GMB or Google My Business – this is actually where things start. Keep in mind that those who are searching locally are into location and address. By using this free tool, you will be able to list our name, address and location as well as other vital info of your business such as directions and the hours of operation. Then after, the info you filled up will go straight to Google Maps and Google Search.

Google will then verify your business by sending a call or letter after you’re approved, your Kaiser AC will get basic info to how prospective customers would be able to find you and to where they are coming from.

Number 2. Use Google Posts in conjunction with GMB – as a matter of fact, Kaiser AC have rigorously used this to update local offerings, announce upcoming events and even post about deals via the GMB account.

Number 3. Keep your name, address and place updated – keeping up with GMB listing is not enough. You also have to ensure that your location and your contact info remains consistent and up-to-date across all platforms online including your website, social media pages, directory listings and even review sites. In regards to this, you may want to look at Kaiser AC for reference.

Number 5. Optimize tags, URL and content – this as well as your meta description has to include your region or city as well as target keyword for the site. It allows Google to easily locate your page and show it in the most relevant area. As a matter of fact, Kaiser AC does a wonderful job on this one.